Friday 29 July 2016

More Olympic nonsense...

According to an article in the Guardian, athletes competing in Rio must “break ties with sponsors who are not official partners of the Olympics from today until three days after Rio 2016 - or face sanctions”. This is to avoid ‘ambush marketing’ and to ensure that official sponsors - such as McDonald’s and Coca Cola - get their money’s-worth. Nobody, apparently, is allowed to mention “Olympic-related terms” on social media: these include words such as 2016, Rio, gold, silver, bronze, medal, effort, performance, challenge, summer, games, sponsors, victory and, of course, Olympics. This has just taken my interest in the games down another notch. The IOC should spend more time trying to stop competitors cheating rather than trying to control the language. And ‘medal’ is a noun… not a verb…

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