Monday 25 September 2017

Scrappage...

Saleable stock photography is ‘emblematic’: the kind of pic which can slot into an article and make (or amplify) a point in a simple visual way. This shot of an old car in a skip (“we paid £12 for it”, the guy in the showroom said; I’m sure the skip cost more) will hopefully sell when someone searches for ‘car scrappage’.

The sum of £6,000 sounds good, until you notice the qualifier. 'Up to' suggests that other, lower figures may apply to your particular car... going right down to £12 or, indeed, 'fuck all'... 


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